SPRING 2017
INSIDE:
Beyond the Basics
Multifunctional fashion is
here to stay.
  
All Day Kicks
Performance footwear for the athleisure world.
ISSUE ARCHIVES
Spring 2016
INSIDE:
The Retailer's Guide to Yoga
Living in an Athleisure World 
Beyond the Demographics
Fall 2016
INSIDE:
American Women Make it Here
Men's Athleisure Grows Up 
The Modern Art of Retailing
Winter 2017
INSIDE:
Premium Men's Activewear
Fitness Facts
Textile Trends
OTHER ARTICLES YOU MAY BE INTERESTED IN
Fitness + Fashion = Sales.
Retailers and brands are targeting the fashion-conscious active consumer with high-style offerings that bring performance features to more traditional silhouettes.
Real Talk. Why do we buy what we buy?
We gave five different women $200 each to go shopping for athletic apparel, footwear and gear. And then we listened as they told us what they bought. And why. 
12 Retail Stores that do it right. 
What makes a women’s retailer special? We won’t insult you by trying to answer questions as cliché as “What do women want?” or “What makes women tick?” 
Studio Fitness. 
A primer on key activities
and gear for the next 
“big thing” at the gym
Wearing It Up. 
There’s strength in beauty. That’s the message from the latest lineup of women’s running apparel. From “running” dresses to mix-and-match leg compression sleeves, these functional fashions get their muscle from their endurance. 
Wonder Women who are redefining outdoor athletics.
The outdoor industry has always looked up to the tough, the adventurers who climb higher, go faster and who seek out the remote and the rugged.