INSIDE: The Retailer's Guide to Yoga
Living in an Athleisure World
Beyond the Demographics
INSIDE: American Women Make it Here
Men's Athleisure Grows Up
Art of Retailing
OTHER ARTICLES YOU MAY BE INTERESTED IN:
Fashion = Sales.
Retailers and brands are targeting the fashion-conscious active consumer with high-style offerings that bring performance features to more traditional silhouettes. Read More...
Why do we buy
what we buy?
We gave five different women $200
each to go shopping for athletic apparel,
footwear and gear. And then we listened
as they told us what they bought. And why. Read More...
12 Retail Stores
that do it right.
What makes a women’s retailer special? We won’t insult you
by trying to answer questions as cliché as “What do women
want?” or “What makes women tick?” Read More...
A primer on key
and gear for the next
“big thing” at the gym Read More...
Wearing It Up.
There’s strength in beauty. That’s the message from the latest lineup of women’s running apparel. From “running” dresses to mix-and-match leg compression sleeves, these functional fashions get their muscle from their endurance. Read More...
who are redefining outdoor athletics.
The outdoor industry
has always looked up to the tough, the adventurers who climb higher, go faster and who seek out the remote and the rugged. Read More...