Why do we buy
what we buy?
We gave five different women $200
each to go shopping for athletic apparel,
footwear and gear. And then we listened
as they told us what they bought. And why.
12 Retail Stores
that do it right.
What makes a women’s retailer special? We won’t insult you
by trying to answer questions as cliché as “What do women
want?” or “What makes women tick?”
A primer on key
and gear for the next
“big thing” at the gym Read More...
Wearing It Up.
There’s strength in beauty. That’s the message from the latest lineup of women’s running apparel. From “running” dresses to mix-and-match leg compression sleeves, these functional fashions get their muscle from their endurance. Read More...
who are redefining outdoor athletics.
The outdoor industry
has always looked up to the tough, the adventurers who climb higher, go faster and who seek out the remote and the rugged.