Trade Show

On the Scene: Active Collective NYC

J’aime on the show floor.

Boutique fitness took on a technical tilt at the New York City edition of Active Collective, the fashion activewear trade show that took place January 24-25 at Metropolitan Pavilion in Manhattan. More than 100 brands showcased performance wear, active fashion, athleisure, accessories and footwear.

Fitness met fashion — and function — with high resolution prints from a variety of brands. Notably, compression brand Zensah is using the firm’s proprietary printing technology in sports bras, socks and sleeves. New York City-based apparel brand Terez also showed on-trend prints in colors that last many washings.

Craft Sportswear
EleVen by Venus.
Strut This.
SHAPE Activewear.

On the tech side, Rhone showcased its GoldFusion technology in a long sleeve polo, while EleVen by Venus Williams showed off a jacket employing diamond fuse technology (with antimicrobial properties) and four-way stretch in a printed jacket. Craft Sportswear is  showcasing reflectivity in its apparel in a fashionable yet functional way. And garments in the Swedish firm’s training line allow for freedom of movement, enhanced moisture transport and extra ventilation. Meanwhile, women’s apparel brand Handful is using 37.5 thermo regulating technology in its Wi-Thi pant (with a side pocket for your phone).

In category expansion news, sock firm Tavi Noir dropped its Base 33 line of grippy socks for men and activewear firm Vuori announced plans to expand its women’s line with a fresh design hire from Athleta.